Sal Solay
Careers
Join us as we bring Sal Solay to New York and online.
Our Story
Discovery
Colima, México
Flor de Sal discovered and researched.
New York
Validation
Tested with early interest and orders.
Online
Website + shipping
Ordering, payments, and fulfillment in place.
Impact
Eco Buen Vivir
Regeneration integrated into the model.
Discovery
In 2024, Flor de Sal was discovered on the volcanic coastline of Colima, México.
We researched the mineral profile, origin story, and the artisanal harvesting tradition in Cuyutlán.
What emerged was a product with uncommon softness, mineral brightness, and integrity.
New York
In 2025, Sal Solay entered the New York market through direct tastings and early orders.
The strongest signal was simple: people could taste and feel the difference.
This gave us real validation to build from.
Online
We built the operating system: website, ordering, payments, and a reliable shipping workflow.
This foundation allows us to grow without improvising every order.
Now the work is consistency and execution.
Impact
Eco Buen Vivir is integrated into Sal Solay's long-term direction.
The goal is a product model that supports regeneration through durable systems.
Impact is not a separate campaign—it's built into how the company evolves.
Open Role
Digital Growth & Outreach Specialist
Role Overview
We're hiring a Digital Growth & Outreach Specialist to support Sal Solay's growth across digital channels and direct sales outreach.
This role sits at the intersection of content, organization, and relationship-building. You'll work closely with the founders to implement our digital growth strategy across Substack, TikTok, and Instagram, while also supporting sales outreach by verifying and following up on leads generated by the company.
Key Responsibilities
Digital Growth:
- •Run a consistent Substack publishing cadence (drafting support, scheduling, formatting, posting)
- •Coordinate TikTok and Instagram content planning, posting, and weekly rhythm
- •Maintain a simple content calendar and asset workflow
- •Track performance and surface learnings (what's working, what's not)
- •Coordinate with founders on approvals and weekly priorities
Sales Outreach Support:
- •Verify and qualify leads provided by Jé and the Sal Solay team
- •Conduct light outreach (email / DMs) to confirm interest and route conversations appropriately
- •Maintain clean records of outreach and responses
- •Support follow-ups with clarity and professionalism
What We're Looking For
- •Strong organization and follow-through
- •Comfort working across content + outreach workflows
- •Experience with Substack and short-form platforms (TikTok / Instagram)
- •Ability to execute independently and keep systems tidy
- •Clear writing and editing sensibility
- •Comfortable representing a premium brand in written communication
Required Skills
- •Video editing for social (Canva and/or CapCut)
- •Content scheduling and coordination
- •Basic CRM or lead-tracking discipline (spreadsheets are fine)
Nice to Have
- •Experience with DTC or premium consumer brands
- •Basic analytics fluency (content + outreach)
- •Prior sales or business development exposure
Compensation
Competitive base compensation with quarterly performance bonuses tied to overall company performance.
Why This Role Matters
Sal Solay's growth is intentionally relationship-led, not volume-driven. This role helps ensure our digital presence is consistent, our outreach is thoughtful, and our leads are followed through with care. You'll be contributing directly to how the brand shows up — both online and in real conversations.